Hi, I’m Ali and I’m an action sport and portrait photographer based in the Canadian Rockies.
Living in Banff means I'm surrounded by untamed beauty, raw energy, and endless inspiration. I feel blessed to create visual stories that celebrate the wild and authentic. From carving lines down alpine faces to capturing the adrenaline of elite snowboarders mid-air, my work is built to convey the feeling of adventure. I specialize in high-impact imagery for athletes, snowboard brands, outdoor companies, and tourism organizations looking to stand out and inspire their audiences.
I began my media journey with the Whistler Adventure School, learning from talented photographers and videographers working in the snowboard and ski industry. Shortly after, I accepted the position to manage the social media accounts at UNLTD Boardshop in Banff. Over the years my role evolved to leading all aspects of marketing, managing a team of riders, running events as well as web and apparel design. For several seasons, I’ve been apart of the Lake Louise ambassador team, shooting photo and video on the mountain and during contests. Thanks to opportunities with Snowboy Productions, Prinoth Snow Groomers, and Snowboard Canada, I have honed my snowboard photography skills at several media events, Natural Selection Tour Revelstoke and many World Cup contests. It was an honour to work with B4BC in 2026, documenting a women’s retreat for incredibly strong breast cancer survivors. My work has been published in local and national magazines, catalogues and featured on brands socials and websites.
I whole heartedly support initiatives that get women and underrepresented communities involved in mountain sports. I work closely with Canadian non-profits like Shredcatz, Nothing in the Pantry and Quay Queens, playing hype girl and providing imagery for The Build Up, Creative Surge and community ride days. I produced and filmed for an all women’s snowboard and ski film called Carving Space with Shredcatz. Working from pitch to premiere on all aspects of a film has been a true highlight of my career. I have been a panel speaker with Snowboard Canada and Quay Queens for women’s conversations, representing the creative side to the industry. Interviewing riders and writing stories is a newer aspect of my career bringing me joy, with features published in local blogs and Snowboard Canada Magazine. Where my work will lead me in the future is anyones guess, but I hope to continue to inspire the next generation of creative women in the snowboard industry.